Effortless entertaining

In 2017, I helped DeeDee Dalrymple as she created Effortless Entertaining as a new business around a book that blended personal narrative, instruction and encouragement on entertaining, her well-tested menus and recipes and loads of helpful charts and product recommendations. I guided her through the project, hiring photographers and writers, organizing content, designing the book, making print selections, and developing supporting marketing systems.

Effortless Entertaining was a huge hit and DeeDee has become an hostess guru with a large following for her workshops, speaking events, and social media content. In 2024, we revised and redesigned Effortless Entertaining as a hardcover edition.