Tournesol

I worked with psychologist Susan K. Campbell, PhD to rebrand her practice as Tournesol, french for sunflower, and redesigned her website to focus on leadership coaching and her work with Brené Brown’s workshop programs.

The logo features a compass at the center of a sunflower, which Susan describes as the perfect metaphor for human resilience — deeply rooted, standing tall, flexible, oriented toward light and energy — qualities that serve organizations navigating change.